Branded Content
Tinder "Swipe Off"
Tinder "Swipe Off"
Starring performances from Saweetie & BabyTate.
Position :
Director
Client :
Tinder
Scope :
National Campaign
Agency :
Archrival Agency
The Overview :
Tinder's Swipe Off is a nationwide competition exclusively for students at universities enrolled in Tinder U. The school with the most right swipes on Tinder by a specific deadline is declared the winner. The winning school gets a free concert featuring popular artists like Saweetie, BabyTate and more.
THE LIVE EVENT :
THE LIVE EVENT :
To fully document the experience, we deployed a diverse crew of video and photo professionals - capturing the live concert, student ingress into the arena, branded activations, and on-campus pop-ups across ASU, UCLA, and USC. Coverage included multi-camera live event footage and photography, behind-the-scenes lifestyle, talent interviews, custom event merchandise in action, and a photo booth with mobile studio lighting.
THE CAMPUS POPUP :
Students were invited to step into a mesmerizing glowing orb on campus to reveal their personalized “love fortune,” blending playful interactivity and brand engagement in a vibrant, experiential setting.
The Result :
The campaign generated over 2 million impressions, with on-campus activations driving thousands of student interactions, branded content shares, and Tinder U enrollments. Our immersive pop-ups delivered measurable buzz, high-impact visibility, and authentic campus engagement at ASU, UCLA, USC, and beyond.
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Impressions
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Credits :
Agency: Archrival Agency
Producer: Jozi Creative (Danny McNabb)
Lead Photographer: Ryan Hadji
Concert Videographer: Conor Craig
Concert Videographer: Sam Butler
Concert Photographer: Nicole Miles
Gaffer: Cheyenne Weston
More Projects
Branded Content
Tinder "Swipe Off"
Tinder "Swipe Off"
Starring performances from Saweetie & BabyTate.
Position :
Director
Client :
Tinder
Scope :
National Campaign
Agency :
Archrival Agency
The Overview :
Tinder's Swipe Off is a nationwide competition exclusively for students at universities enrolled in Tinder U. The school with the most right swipes on Tinder by a specific deadline is declared the winner. The winning school gets a free concert featuring popular artists like Saweetie, BabyTate and more.
THE LIVE EVENT :
THE LIVE EVENT :
To fully document the experience, we deployed a diverse crew of video and photo professionals - capturing the live concert, student ingress into the arena, branded activations, and on-campus pop-ups across ASU, UCLA, and USC. Coverage included multi-camera live event footage and photography, behind-the-scenes lifestyle, talent interviews, custom event merchandise in action, and a photo booth with mobile studio lighting.
THE CAMPUS POPUP :
Students were invited to step into a mesmerizing glowing orb on campus to reveal their personalized “love fortune,” blending playful interactivity and brand engagement in a vibrant, experiential setting.
The Result :
The campaign generated over 2 million impressions, with on-campus activations driving thousands of student interactions, branded content shares, and Tinder U enrollments. Our immersive pop-ups delivered measurable buzz, high-impact visibility, and authentic campus engagement at ASU, UCLA, USC, and beyond.
0+
0+
Impressions
0+
0+
Impressions
0+
0+
Impressions
Credits :
Agency: Archrival Agency
Producer: Jozi Creative (Danny McNabb)
Lead Photographer: Ryan Hadji
Concert Videographer: Conor Craig
Concert Videographer: Sam Butler
Concert Photographer: Nicole Miles
Gaffer: Cheyenne Weston
More Projects
Branded Content
Tinder "Swipe Off"
Tinder "Swipe Off"
Starring performances from Saweetie & BabyTate.
Position :
Director
Client :
Tinder
Scope :
National Campaign
Agency :
Archrival Agency
The Overview :
Tinder's Swipe Off is a nationwide competition exclusively for students at universities enrolled in Tinder U. The school with the most right swipes on Tinder by a specific deadline is declared the winner. The winning school gets a free concert featuring popular artists like Saweetie, BabyTate and more.
THE LIVE EVENT :
THE LIVE EVENT :
To fully document the experience, we deployed a diverse crew of video and photo professionals - capturing the live concert, student ingress into the arena, branded activations, and on-campus pop-ups across ASU, UCLA, and USC. Coverage included multi-camera live event footage and photography, behind-the-scenes lifestyle, talent interviews, custom event merchandise in action, and a photo booth with mobile studio lighting.
THE CAMPUS POPUP :
Students were invited to step into a mesmerizing glowing orb on campus to reveal their personalized “love fortune,” blending playful interactivity and brand engagement in a vibrant, experiential setting.
The Result :
The campaign generated over 2 million impressions, with on-campus activations driving thousands of student interactions, branded content shares, and Tinder U enrollments. Our immersive pop-ups delivered measurable buzz, high-impact visibility, and authentic campus engagement at ASU, UCLA, USC, and beyond.
0+
0+
Impressions
0+
0+
Impressions
0+
0+
Impressions
Credits :
Agency: Archrival Agency
Producer: Jozi Creative (Danny McNabb)
Lead Photographer: Ryan Hadji
Concert Videographer: Conor Craig
Concert Videographer: Sam Butler
Concert Photographer: Nicole Miles
Gaffer: Cheyenne Weston