Branded Content
Adidas Football
Adidas Football
The annual supershoot brings together adidas top-tier athletes inside the Rose Bowl.
Position :
Director Cinematographer Editor
Client :
Adidas Football
Scope :
National
Agency :
Andrew x Paul
Overview :
Worked with adidas corporate stakeholders to direct and capture lifestyle-focused coverage of the two-day football supershoot at the Rose Bowl. Followed athletes including Von Miller, Adrian Peterson, Jimmy Graham, Dak Prescott, Jay Ajayi, and DeMarco Murray from hotel to field, collaborating with staff photographers throughout. Shot and edited on-site, the content-originally intended as BTS-was published on the national adidas Football page during the event weekend, reaching millions worldwide.
Result :
The final edit premiered on the adidas Football page during the event weekend, reaching an audience of over 500,000 and showcasing the brand’s top athletes in an authentic, behind-the-scenes light.
0+
0+
Impressions
0+
0+
Impressions
0+
0+
Impressions
Credits :
Directed, Shot & Edited by Joseph Gabay
Creative Direction & Photography: Matt Taylor
Producer: Danny McNabb
Agency: Andrew x Paul
More Projects
Branded Content
Adidas Football
Adidas Football
The annual supershoot brings together adidas top-tier athletes inside the Rose Bowl.
Position :
Director Cinematographer Editor
Client :
Adidas Football
Scope :
National
Agency :
Andrew x Paul
Overview :
Worked with adidas corporate stakeholders to direct and capture lifestyle-focused coverage of the two-day football supershoot at the Rose Bowl. Followed athletes including Von Miller, Adrian Peterson, Jimmy Graham, Dak Prescott, Jay Ajayi, and DeMarco Murray from hotel to field, collaborating with staff photographers throughout. Shot and edited on-site, the content-originally intended as BTS-was published on the national adidas Football page during the event weekend, reaching millions worldwide.
Result :
The final edit premiered on the adidas Football page during the event weekend, reaching an audience of over 500,000 and showcasing the brand’s top athletes in an authentic, behind-the-scenes light.
0+
0+
Impressions
0+
0+
Impressions
0+
0+
Impressions
Credits :
Directed, Shot & Edited by Joseph Gabay
Creative Direction & Photography: Matt Taylor
Producer: Danny McNabb
Agency: Andrew x Paul
More Projects
Branded Content
Adidas Football
Adidas Football
The annual supershoot brings together adidas top-tier athletes inside the Rose Bowl.
Position :
Director Cinematographer Editor
Client :
Adidas Football
Scope :
National
Agency :
Andrew x Paul
Overview :
Worked with adidas corporate stakeholders to direct and capture lifestyle-focused coverage of the two-day football supershoot at the Rose Bowl. Followed athletes including Von Miller, Adrian Peterson, Jimmy Graham, Dak Prescott, Jay Ajayi, and DeMarco Murray from hotel to field, collaborating with staff photographers throughout. Shot and edited on-site, the content-originally intended as BTS-was published on the national adidas Football page during the event weekend, reaching millions worldwide.
Result :
The final edit premiered on the adidas Football page during the event weekend, reaching an audience of over 500,000 and showcasing the brand’s top athletes in an authentic, behind-the-scenes light.
0+
0+
Impressions
0+
0+
Impressions
0+
0+
Impressions
Credits :
Directed, Shot & Edited by Joseph Gabay
Creative Direction & Photography: Matt Taylor
Producer: Danny McNabb
Agency: Andrew x Paul