About me
JOSEPH GABAY
For the last two decades, I’ve been creating content for global brands like Nike, adidas, Foot Locker, Tinder and Red Bull, and building worlds with artists like Excision, helping launch Lost Lands & Bass Canyon music festival and award-winning record label, Subsidia. My foundation & obsession is in the craft, with a BFA in film from Chapman University and experience spanning indie film (Bone Tomahawk), agency-level production, and direct to client partnerships. This diverse path fuels my approach to timeless evergreen content creation.
We're all navigating a constant waterfall of media. My goal isn't just to add to the scroll, but to create something that breaks through it. As a student of cinema's past, I'm inspired by the giants whose work lasted for generations. The discipline is in the pursuit of making things that are striving to be really great. Experiences people will want to watch years from now. If I can add value to the legacy that inspired me, that is an honor that will never quite feel real.
My Journey
"To hone your craft is to honor creation. It doesn't matter if you become the best in your field. By practicing to improve, you are fulfilling your ultimate purpose on this planet." - Rick Rubin (The Creative Act)
"To hone your craft is to honor creation. It doesn't matter if you become the best in your field. By practicing to improve, you are fulfilling your ultimate purpose on this planet."
Rick Rubin (The Creative Act)
This is where all the dots connect: every job, every fun moment, and every lesson that's shaped my path.
This is where all the dots connect: every job, every fun moment, and every lesson that's shaped my path.
MY Tech Stack
My editing approach fuses foundational storytelling with the dynamic power of modern AI. I'm always immersed in new tutorials, relentlessly expanding my skillset to discover ways to boost efficiency, respect budgets, and deliver exceptional results.
DaVinci Resolve Studio
My absolute favorite – the all-in-one powerhouse.
DaVinci Resolve Studio
My absolute favorite – the all-in-one powerhouse.
Adobe Premiere Pro
Reserved for collaborative team projects and, occasionally, a bit of self-inflicted torture.
Adobe Premiere Pro
Reserved for collaborative team projects and, occasionally, a bit of self-inflicted torture.
Adobe After Effects
Proficient in motion graphics and essential visual effects (rotoscoping, object removal), skilled at bringing concepts, including AI-generated visuals, to life.
Adobe After Effects
Proficient in motion graphics and essential visual effects (rotoscoping, object removal), skilled at bringing concepts, including AI-generated visuals, to life.
Adobe Photoshop
The foundational tool for all photo editing, thumbnail creation, and visual refinement.
Adobe Photoshop
The foundational tool for all photo editing, thumbnail creation, and visual refinement.
Adobe Firefly
The commercially safe powerhouse for integrating generative AI directly into professional creative workflows, especially for image and text effects.
Adobe Firefly
The commercially safe powerhouse for integrating generative AI directly into professional creative workflows, especially for image and text effects.
Runway ML
My go-to for pushing the boundaries of AI video generation, from text-to-video to intricate motion control and advanced editing tools.
Runway ML
My go-to for pushing the boundaries of AI video generation, from text-to-video to intricate motion control and advanced editing tools.
Higgsfield
Specializing in mobile-first, cinematic video creation with intuitive motion presets, perfect for dynamic social content and quick, impactful visuals.
Higgsfield
Specializing in mobile-first, cinematic video creation with intuitive motion presets, perfect for dynamic social content and quick, impactful visuals.
Midjourney
The undisputed master of artistic image generation, consistently delivering unparalleled visual aesthetics and captivating, high-quality art from text prompts.
Midjourney
The undisputed master of artistic image generation, consistently delivering unparalleled visual aesthetics and captivating, high-quality art from text prompts.
Luma AI
Revolutionizing 3D capture and video generation with stunning photorealism, empowering immersive 3D scene creation from simple inputs.
Luma AI
Revolutionizing 3D capture and video generation with stunning photorealism, empowering immersive 3D scene creation from simple inputs.
MY PROCESS
"A true writer can write using a typewriter, a pen, a pencil, or anything else that he chooses. Your understanding that the writing utensil is just a tool allows you to see past it and into the truth of what he is, a writer. The story is in the writer, is it not? Or is it in the pencil? Your problem is this: You have been trying to tell your story with a bass guitar instead of through it.”
Victor Wooten (The Music Lesson)
01.
Vision
My process begins with a deep dive into the core vision, meticulously crafting a strategic roadmap that fuses your objectives with my distinct, Kubrick-inspired cinematic approach. This is where we define the compelling narrative and visual style that will set our work apart.
01.
Vision
My process begins with a deep dive into the core vision, meticulously crafting a strategic roadmap that fuses your objectives with my distinct, Kubrick-inspired cinematic approach. This is where we define the compelling narrative and visual style that will set our work apart.
01.
Vision
My process begins with a deep dive into the core vision, meticulously crafting a strategic roadmap that fuses your objectives with my distinct, Kubrick-inspired cinematic approach. This is where we define the compelling narrative and visual style that will set our work apart.
02.
Execution
From concept to capture, I personally oversee every facet of production as a 360-degree creator. My focus is on bringing the vision to life, always adhering strictly to brand guidelines and client goals.
02.
Execution
From concept to capture, I personally oversee every facet of production as a 360-degree creator. My focus is on bringing the vision to life, always adhering strictly to brand guidelines and client goals.
02.
Execution
From concept to capture, I personally oversee every facet of production as a 360-degree creator. My focus is on bringing the vision to life, always adhering strictly to brand guidelines and client goals.
03.
Refinement
Here, the true artistry unfolds. I sculpt the raw footage through expert editing, nuanced color grading, and immersive sound design. This stage is about finessing every detail to elevate the aesthetic and emotional impact, ensuring the content resonates with a timeless quality.
03.
Refinement
Here, the true artistry unfolds. I sculpt the raw footage through expert editing, nuanced color grading, and immersive sound design. This stage is about finessing every detail to elevate the aesthetic and emotional impact, ensuring the content resonates with a timeless quality.
03.
Refinement
Here, the true artistry unfolds. I sculpt the raw footage through expert editing, nuanced color grading, and immersive sound design. This stage is about finessing every detail to elevate the aesthetic and emotional impact, ensuring the content resonates with a timeless quality.
04.
Optimization
A strategy meant to optimize every aspect of the project for maximum audience engagement and distinctiveness.
04.
Optimization
A strategy meant to optimize every aspect of the project for maximum audience engagement and distinctiveness.
04.
Optimization
A strategy meant to optimize every aspect of the project for maximum audience engagement and distinctiveness.
05.
Launch
The final step is about impact. I ensure our work is prepared for its intended platforms. The goal is to deliver evergreen content that captivates audiences forever.
05.
Launch
The final step is about impact. I ensure our work is prepared for its intended platforms. The goal is to deliver evergreen content that captivates audiences forever.
05.
Launch
The final step is about impact. I ensure our work is prepared for its intended platforms. The goal is to deliver evergreen content that captivates audiences forever.
CONTACT :
"We only realize how beautiful life is when we face death."
- Akira Kurosawa (Ikiru)
About me
JOSEPH GABAY
For the last two decades, I’ve been creating content for global brands like Nike, adidas, Foot Locker, Tinder and Red Bull, and building worlds with artists like Excision, helping launch Lost Lands & Bass Canyon music festival and award-winning record label, Subsidia. My foundation & obsession is in the craft, with a BFA in film from Chapman University and experience spanning indie film (Bone Tomahawk), agency-level production, and direct to client partnerships. This diverse path fuels my approach to timeless evergreen content creation.
We're all navigating a constant waterfall of media. My goal isn't just to add to the scroll, but to create something that breaks through it. As a student of cinema's past, I'm inspired by the giants whose work lasted for generations. The discipline is in the pursuit of making things that are striving to be really great. Experiences people will want to watch years from now. If I can add value to the legacy that inspired me, that is an honor that will never quite feel real.
My Journey
"To hone your craft is to honor creation. It doesn't matter if you become the best in your field. By practicing to improve, you are fulfilling your ultimate purpose on this planet." - Rick Rubin (The Creative Act)
"To hone your craft is to honor creation. It doesn't matter if you become the best in your field. By practicing to improve, you are fulfilling your ultimate purpose on this planet."
Rick Rubin (The Creative Act)
This is where all the dots connect: every job, every fun moment, and every lesson that's shaped my path.
This is where all the dots connect: every job, every fun moment, and every lesson that's shaped my path.
MY Tech Stack
My editing approach fuses foundational storytelling with the dynamic power of modern AI. I'm always immersed in new tutorials, relentlessly expanding my skillset to discover ways to boost efficiency, respect budgets, and deliver exceptional results.
DaVinci Resolve Studio
My absolute favorite – the all-in-one powerhouse.
DaVinci Resolve Studio
My absolute favorite – the all-in-one powerhouse.
Adobe Premiere Pro
Reserved for collaborative team projects and, occasionally, a bit of self-inflicted torture.
Adobe Premiere Pro
Reserved for collaborative team projects and, occasionally, a bit of self-inflicted torture.
Adobe After Effects
Proficient in motion graphics and essential visual effects (rotoscoping, object removal), skilled at bringing concepts, including AI-generated visuals, to life.
Adobe After Effects
Proficient in motion graphics and essential visual effects (rotoscoping, object removal), skilled at bringing concepts, including AI-generated visuals, to life.
Adobe Photoshop
The foundational tool for all photo editing, thumbnail creation, and visual refinement.
Adobe Photoshop
The foundational tool for all photo editing, thumbnail creation, and visual refinement.
Adobe Firefly
The commercially safe powerhouse for integrating generative AI directly into professional creative workflows, especially for image and text effects.
Adobe Firefly
The commercially safe powerhouse for integrating generative AI directly into professional creative workflows, especially for image and text effects.
Runway ML
My go-to for pushing the boundaries of AI video generation, from text-to-video to intricate motion control and advanced editing tools.
Runway ML
My go-to for pushing the boundaries of AI video generation, from text-to-video to intricate motion control and advanced editing tools.
Higgsfield
Specializing in mobile-first, cinematic video creation with intuitive motion presets, perfect for dynamic social content and quick, impactful visuals.
Higgsfield
Specializing in mobile-first, cinematic video creation with intuitive motion presets, perfect for dynamic social content and quick, impactful visuals.
Midjourney
The undisputed master of artistic image generation, consistently delivering unparalleled visual aesthetics and captivating, high-quality art from text prompts.
Midjourney
The undisputed master of artistic image generation, consistently delivering unparalleled visual aesthetics and captivating, high-quality art from text prompts.
Luma AI
Revolutionizing 3D capture and video generation with stunning photorealism, empowering immersive 3D scene creation from simple inputs.
Luma AI
Revolutionizing 3D capture and video generation with stunning photorealism, empowering immersive 3D scene creation from simple inputs.
MY PROCESS
"A true writer can write using a typewriter, a pen, a pencil, or anything else that he chooses. Your understanding that the writing utensil is just a tool allows you to see past it and into the truth of what he is, a writer. The story is in the writer, is it not? Or is it in the pencil? Your problem is this: You have been trying to tell your story with a bass guitar instead of through it.”
Victor Wooten (The Music Lesson)
01.
Vision
My process begins with a deep dive into the core vision, meticulously crafting a strategic roadmap that fuses your objectives with my distinct, Kubrick-inspired cinematic approach. This is where we define the compelling narrative and visual style that will set our work apart.
01.
Vision
My process begins with a deep dive into the core vision, meticulously crafting a strategic roadmap that fuses your objectives with my distinct, Kubrick-inspired cinematic approach. This is where we define the compelling narrative and visual style that will set our work apart.
01.
Vision
My process begins with a deep dive into the core vision, meticulously crafting a strategic roadmap that fuses your objectives with my distinct, Kubrick-inspired cinematic approach. This is where we define the compelling narrative and visual style that will set our work apart.
02.
Execution
From concept to capture, I personally oversee every facet of production as a 360-degree creator. My focus is on bringing the vision to life, always adhering strictly to brand guidelines and client goals.
02.
Execution
From concept to capture, I personally oversee every facet of production as a 360-degree creator. My focus is on bringing the vision to life, always adhering strictly to brand guidelines and client goals.
02.
Execution
From concept to capture, I personally oversee every facet of production as a 360-degree creator. My focus is on bringing the vision to life, always adhering strictly to brand guidelines and client goals.
03.
Refinement
Here, the true artistry unfolds. I sculpt the raw footage through expert editing, nuanced color grading, and immersive sound design. This stage is about finessing every detail to elevate the aesthetic and emotional impact, ensuring the content resonates with a timeless quality.
03.
Refinement
Here, the true artistry unfolds. I sculpt the raw footage through expert editing, nuanced color grading, and immersive sound design. This stage is about finessing every detail to elevate the aesthetic and emotional impact, ensuring the content resonates with a timeless quality.
03.
Refinement
Here, the true artistry unfolds. I sculpt the raw footage through expert editing, nuanced color grading, and immersive sound design. This stage is about finessing every detail to elevate the aesthetic and emotional impact, ensuring the content resonates with a timeless quality.
04.
Optimization
A strategy meant to optimize every aspect of the project for maximum audience engagement and distinctiveness.
04.
Optimization
A strategy meant to optimize every aspect of the project for maximum audience engagement and distinctiveness.
04.
Optimization
A strategy meant to optimize every aspect of the project for maximum audience engagement and distinctiveness.
05.
Launch
The final step is about impact. I ensure our work is prepared for its intended platforms. The goal is to deliver evergreen content that captivates audiences forever.
05.
Launch
The final step is about impact. I ensure our work is prepared for its intended platforms. The goal is to deliver evergreen content that captivates audiences forever.
05.
Launch
The final step is about impact. I ensure our work is prepared for its intended platforms. The goal is to deliver evergreen content that captivates audiences forever.
CONTACT :
"We only realize how beautiful life is when we face death."
- Akira Kurosawa (Ikiru)
About me
JOSEPH GABAY
For the last two decades, I’ve been creating content for global brands like Nike, adidas, Foot Locker, Tinder and Red Bull, and building worlds with artists like Excision, helping launch Lost Lands & Bass Canyon music festival and award-winning record label, Subsidia. My foundation & obsession is in the craft, with a BFA in film from Chapman University and experience spanning indie film (Bone Tomahawk), agency-level production, and direct to client partnerships. This diverse path fuels my approach to timeless evergreen content creation.
We're all navigating a constant waterfall of media. My goal isn't just to add to the scroll, but to create something that breaks through it. As a student of cinema's past, I'm inspired by the giants whose work lasted for generations. The discipline is in the pursuit of making things that are striving to be really great. Experiences people will want to watch years from now. If I can add value to the legacy that inspired me, that is an honor that will never quite feel real.
My Journey
"To hone your craft is to honor creation. It doesn't matter if you become the best in your field. By practicing to improve, you are fulfilling your ultimate purpose on this planet." - Rick Rubin (The Creative Act)
"To hone your craft is to honor creation. It doesn't matter if you become the best in your field. By practicing to improve, you are fulfilling your ultimate purpose on this planet."
Rick Rubin (The Creative Act)
This is where all the dots connect: every job, every fun moment, and every lesson that's shaped my path.
This is where all the dots connect: every job, every fun moment, and every lesson that's shaped my path.
MY Tech Stack
My editing approach fuses foundational storytelling with the dynamic power of modern AI. I'm always immersed in new tutorials, relentlessly expanding my skillset to discover ways to boost efficiency, respect budgets, and deliver exceptional results.
DaVinci Resolve Studio
My absolute favorite – the all-in-one powerhouse.
DaVinci Resolve Studio
My absolute favorite – the all-in-one powerhouse.
Adobe Premiere Pro
Reserved for collaborative team projects and, occasionally, a bit of self-inflicted torture.
Adobe Premiere Pro
Reserved for collaborative team projects and, occasionally, a bit of self-inflicted torture.
Adobe After Effects
Proficient in motion graphics and essential visual effects (rotoscoping, object removal), skilled at bringing concepts, including AI-generated visuals, to life.
Adobe After Effects
Proficient in motion graphics and essential visual effects (rotoscoping, object removal), skilled at bringing concepts, including AI-generated visuals, to life.
Adobe Photoshop
The foundational tool for all photo editing, thumbnail creation, and visual refinement.
Adobe Photoshop
The foundational tool for all photo editing, thumbnail creation, and visual refinement.
Adobe Firefly
The commercially safe powerhouse for integrating generative AI directly into professional creative workflows, especially for image and text effects.
Adobe Firefly
The commercially safe powerhouse for integrating generative AI directly into professional creative workflows, especially for image and text effects.
Runway ML
My go-to for pushing the boundaries of AI video generation, from text-to-video to intricate motion control and advanced editing tools.
Runway ML
My go-to for pushing the boundaries of AI video generation, from text-to-video to intricate motion control and advanced editing tools.
Higgsfield
Specializing in mobile-first, cinematic video creation with intuitive motion presets, perfect for dynamic social content and quick, impactful visuals.
Higgsfield
Specializing in mobile-first, cinematic video creation with intuitive motion presets, perfect for dynamic social content and quick, impactful visuals.
Midjourney
The undisputed master of artistic image generation, consistently delivering unparalleled visual aesthetics and captivating, high-quality art from text prompts.
Midjourney
The undisputed master of artistic image generation, consistently delivering unparalleled visual aesthetics and captivating, high-quality art from text prompts.
Luma AI
Revolutionizing 3D capture and video generation with stunning photorealism, empowering immersive 3D scene creation from simple inputs.
Luma AI
Revolutionizing 3D capture and video generation with stunning photorealism, empowering immersive 3D scene creation from simple inputs.
MY PROCESS
"A true writer can write using a typewriter, a pen, a pencil, or anything else that he chooses. Your understanding that the writing utensil is just a tool allows you to see past it and into the truth of what he is, a writer. The story is in the writer, is it not? Or is it in the pencil? Your problem is this: You have been trying to tell your story with a bass guitar instead of through it.”
Victor Wooten (The Music Lesson)
01.
Vision
My process begins with a deep dive into the core vision, meticulously crafting a strategic roadmap that fuses your objectives with my distinct, Kubrick-inspired cinematic approach. This is where we define the compelling narrative and visual style that will set our work apart.
01.
Vision
My process begins with a deep dive into the core vision, meticulously crafting a strategic roadmap that fuses your objectives with my distinct, Kubrick-inspired cinematic approach. This is where we define the compelling narrative and visual style that will set our work apart.
01.
Vision
My process begins with a deep dive into the core vision, meticulously crafting a strategic roadmap that fuses your objectives with my distinct, Kubrick-inspired cinematic approach. This is where we define the compelling narrative and visual style that will set our work apart.
02.
Execution
From concept to capture, I personally oversee every facet of production as a 360-degree creator. My focus is on bringing the vision to life, always adhering strictly to brand guidelines and client goals.
02.
Execution
From concept to capture, I personally oversee every facet of production as a 360-degree creator. My focus is on bringing the vision to life, always adhering strictly to brand guidelines and client goals.
02.
Execution
From concept to capture, I personally oversee every facet of production as a 360-degree creator. My focus is on bringing the vision to life, always adhering strictly to brand guidelines and client goals.
03.
Refinement
Here, the true artistry unfolds. I sculpt the raw footage through expert editing, nuanced color grading, and immersive sound design. This stage is about finessing every detail to elevate the aesthetic and emotional impact, ensuring the content resonates with a timeless quality.
03.
Refinement
Here, the true artistry unfolds. I sculpt the raw footage through expert editing, nuanced color grading, and immersive sound design. This stage is about finessing every detail to elevate the aesthetic and emotional impact, ensuring the content resonates with a timeless quality.
03.
Refinement
Here, the true artistry unfolds. I sculpt the raw footage through expert editing, nuanced color grading, and immersive sound design. This stage is about finessing every detail to elevate the aesthetic and emotional impact, ensuring the content resonates with a timeless quality.
04.
Optimization
A strategy meant to optimize every aspect of the project for maximum audience engagement and distinctiveness.
04.
Optimization
A strategy meant to optimize every aspect of the project for maximum audience engagement and distinctiveness.
04.
Optimization
A strategy meant to optimize every aspect of the project for maximum audience engagement and distinctiveness.
05.
Launch
The final step is about impact. I ensure our work is prepared for its intended platforms. The goal is to deliver evergreen content that captivates audiences forever.
05.
Launch
The final step is about impact. I ensure our work is prepared for its intended platforms. The goal is to deliver evergreen content that captivates audiences forever.
05.
Launch
The final step is about impact. I ensure our work is prepared for its intended platforms. The goal is to deliver evergreen content that captivates audiences forever.
CONTACT :
"We only realize how beautiful life is when we face death."
- Akira Kurosawa (Ikiru)