Branded Content
Harden Invitational
Harden Invitational
A studio production for the shoe campaign video combined with coverage of the live release event.
Position :
Director Videographer Photographer
Client :
Adidas & Foot Locker
Scope :
National Campaign
Agency :
Archrival Agency
Overview :
A comprehensive video and photo production for the national release of the adidas Harden Vol. 1 shoe line. This involved initial coverage in Portland for the national launch, followed by the official release and rollout event in Hollywood. The Hollywood activation featured a dynamic pop-up concert with a performance by Rick Ross, a live basketball tourament, and an exclusive appearance and interview with James Harden, for which we provided full video and photography services for both adidas and Foot Locker.
Credits :
Agency: Archrival
Production Company: Andrew x Paul
Creative Director: Danny McNabb & Matt Taylor
Director, Videographer & Photographer: Joseph Gabay
B-Cam & Photographer: Alex Koht
Editor: Evyn Griffith
More Projects
Branded Content
Harden Invitational
Harden Invitational
A studio production for the shoe campaign video combined with coverage of the live release event.
Position :
Director Videographer Photographer
Client :
Adidas & Foot Locker
Scope :
National Campaign
Agency :
Archrival Agency
Overview :
A comprehensive video and photo production for the national release of the adidas Harden Vol. 1 shoe line. This involved initial coverage in Portland for the national launch, followed by the official release and rollout event in Hollywood. The Hollywood activation featured a dynamic pop-up concert with a performance by Rick Ross, a live basketball tourament, and an exclusive appearance and interview with James Harden, for which we provided full video and photography services for both adidas and Foot Locker.
Credits :
Agency: Archrival
Production Company: Andrew x Paul
Creative Director: Danny McNabb & Matt Taylor
Director, Videographer & Photographer: Joseph Gabay
B-Cam & Photographer: Alex Koht
Editor: Evyn Griffith
More Projects
Branded Content
Harden Invitational
Harden Invitational
A studio production for the shoe campaign video combined with coverage of the live release event.
Position :
Director Videographer Photographer
Client :
Adidas & Foot Locker
Scope :
National Campaign
Agency :
Archrival Agency
Overview :
A comprehensive video and photo production for the national release of the adidas Harden Vol. 1 shoe line. This involved initial coverage in Portland for the national launch, followed by the official release and rollout event in Hollywood. The Hollywood activation featured a dynamic pop-up concert with a performance by Rick Ross, a live basketball tourament, and an exclusive appearance and interview with James Harden, for which we provided full video and photography services for both adidas and Foot Locker.
Credits :
Agency: Archrival
Production Company: Andrew x Paul
Creative Director: Danny McNabb & Matt Taylor
Director, Videographer & Photographer: Joseph Gabay
B-Cam & Photographer: Alex Koht
Editor: Evyn Griffith