Foot Locker Harden Invitational
Category
Activation
Client
Foot Locker
Year
The official Adidas Harden Vol. 1 activation inside the Foot Locker flagship store on Hollywood Blvd.
Credits
Director
Joseph Gabay
Producer
Danny McNabb & Joseph Gabay
Videographers
Joseph Gabay, Alex Koht
Editor
Molly Heeney
Production Company
Andrew x Paul
Agency
Archrival
INFO.
A high-octane 48-hour activation including a full on-site photo and video capture team for the global premiere of the Adidas Harden Vol. 1. This full-scale agency activation featured a full Foot Locker takeover, 3v3 basketball tournament, an interview with James Harden and live performances by Rick Ross and 21 Savage. The media team focused on delivering real-time, high-impact content that highlighted the event and Foot Locker activation staff experience.
