Tinder "Swipe Off"
Category
Social Campaign
Client
Tinder
Year
Tinder "Swipe Off" is a nationwide competition exclusively for students at universities enrolled in Tinder U. The school with the most right swipes on Tinder by a specific deadline is declared the winner. The winning school gets a free concert featuring popular artists like Saweetie, BabyTate and more.
Credits
Director / Producer
Joseph Gabay
Lead Photographer
Ryan Hadji
Agency
Archrival
Production Company
Jozi
INFO.
Produced and Directed all media capture for the Tinder U national "Swipe Off" campaign, covering live performances (Saweetie, Baby Tate), the ASU photo booth, and the "Flame & Fortune" installations (USC/UCLA). This effort generated over 2 Million impressions, driving thousands of on-campus student interactions, content shares, and Tinder U enrollments.
